InSite Group has consistently delivered exceptional returns on real estate investment opportunities for over two decades.

Accomplished Team


Ben Shmul | Founder, President & CEO

  • 20+ years of experience in real estate investment and development
  • Oversees all aspects of projects from property selection to disposition
  • Active in US commercial real estate since 1996, including redevelopment of apartment complexes, hotels, condominiums, hotel to condo conversions and mixed-use projects
  • Business Executive Program in Economic and Management Studies, Tel-Aviv University


Ayelet Weinstein | Executive Vice President

  • 20+ years of experience in acquisition, development, operations, and marketing of hospitality, multifamily and mixed-use assets
  • Oversees diverse aspects of the real estate investments including development, operations and marketing of the portfolio assets
  • Founder and CEO of B Hotels & Resorts®
  • Master of Business Administration in Finance, Tel-Aviv University


Ronald Tencer | Vice President of Acquisitions & Development

  • 20+ years of experience in commercial real estate acquisition and development
  • Oversees all aspects of the acquisition and development division as well as responsible for sourcing projects and coordinating early development, including investment analysis, due diligence, closing, site planning, and marketing
  • Founder Member of Mount Sinai Hospital and Medical Center in Miami Beach
  • Studied International Business, Florida International University


John Wijtenburg | Vice President of Asset Management

  • 10+ years of experience in commercial real estate acquisition and development
  • Oversees asset management of all InSite Group properties, business planning and underwriting, and strategic capital formation
  • Other experience includes analytical, strategic, and business development roles at Colliers International, Marcus & Millichap, Fannie Mae, and the U.S. House of Representatives
  • Master of Arts in Economics, American University


Built to Achieve Excellence
Design + Procurement

Architecture and interior design
Design development and optimization
Value-oriented procurement

General Contracting

Cost-effective execution
Hands-on project coordination
Select self-performing trades

Hotel Management

Top line and bottom line focus
Cost-effective operation models
Lean operating models

Brand Licensing

Unique hospitality lifestyle concepts
Full suite of creative and reservation services
Modern, leading marketing strategies